Passion Bubble Indonesia

Gamified financial literacy for Indonesian children aged 7-15.

The Challenge

Millions of Indonesian children enter adulthood without practical skills in saving, budgeting, investing, or assessing financial risk. Parents and schools want to help, but often lack engaging, age-appropriate tools. This leaves young people more vulnerable to poor decisions, scams, and harmful online gambling.

The Opportunity

Passion Bubble combines gamified financial lessons, virtual learning coins, a no-real-money investment sandbox, and parental insights. Children learn a concept, complete a challenge, practise it safely, and build better financial habits. Our Indonesian curriculum is designed for families and schools, supported by existing offline programmes.

The team

Mif Ardianata Pratama Putra

Founder

The Venture

Business Model

Revenue comes from paid offline programmes today. The planned digital model combines annual family subscriptions, school licences, customised institutional packages, and strategic partnerships with banks, fintechs, foundations, and government programmes. Proposed pricing is £25 per premium user annually and £800 per school annually, subject to validation.

Competition

Unlike general edtech or trading simulators, Passion Bubble combines early financial literacy, Indonesian context, school and community delivery, parental insights, and an anti-gambling investment sandbox. Our advantage is the full learn-earn-practise journey, trusted relationships, and child-safe design – not AI alone.

Traction

Since 2022, Passion Bubble has reached 2,000+ young people offline, delivered 40+ classes, involved 80+ volunteers, and engaged 30+ schools and universities. It has generated programme revenue, secured three funding awards, earned national and international recognition, and reported improvements in saving behaviour and financial confidence.

Passion Bubble Indonesia

The Challenge

The Opportunity

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The team

Stage

Programme

Industry / Sector

Cohort

The Venture

Business Model

Competition

Traction

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